100+ Ways To Market Your Website

Clients are always asking for a list of places to market and promote their websites.  Search Engine Optimization (SEO) is a combination of creating links and content on your own site and on many others.  Every  SEO program is unique, many using geographic or industry-specific websites, but almost every site can benefit from a program that utilizes a combination of the marketing channels, sites and tools below:

Use Good Creative

  • Create a Emotional Connection
  • Kids sell - use images that connect to your audience

Search Marketing

  • Paid Search or PPC - Google Adwords, Yahoo Search Marketing, plus lots more smaller players
  • Search Engine Optimization - The best advertising channel for many businesses
  • Local Search - Free local listing on Google Maps

Blogging

  • Blogging - Showcase your products or expertise through your blog. Works great for service based business in which information can be given away
  • RSS - Feed out your blog content direct to RSS subscribers
  • Link Bait Content - Generate buzz and links through content
  • Guest Posting - Guest post on authority blogs
  • Paid Blog Posts - Reviewme

Social Networking Sites

  • Stumbleupon - Paid and free models
  • Twitter - Follow and connect with prospective customers and keep in touch with existing
  • Facebook Ads - Demographic and geotarget ads can work for DM
  • Facebook Profiles/Pages - Apps / fans pages / personal profiles
  • Mass Social News Sites - A story on digg or reddit may bring your site down!
  • Niche Social News Sites - Eg Sphinn for SEO
  • In Social Apps Ads - Socialmedia.com, fbx
  • Forum Signature - Advertise in your forum signature

Email

  • Blanket Mass Email - This is spam, so don’t do it.
  • Email database - buy/rent - Send your message to an opt in bought database
  • Email Shot Sponsorship - Sponsor a targeted website’s email shot
  • Email Newsletter - A regular reason to stay in touch with your customers
  • Application Emails - You can add marketing messages to other automated type emails you are sending out
  • Targeted Sales Email - The better researched and targeted your email (recipient and email copy) the better 
  • Personal Email Footer - Add marketing messages at the bottom of your emails

Content Promotion

  • Podcasts and itunes
  • Online Videos - Start a channel and publish on YouTube
  • Articles - Submit articles to ezinearticles & other article sites
  • Teleseminars
  • Free eBooks - build a targeted database by giving something away
  • Question and Answer Websites - Yahoo Answers, Blurtit, Answerbag, WikiAnswers

Online Other

  • Web Directories - Dmoz and Yahoo
  • Widgets & Toolbars
  • Virtual worlds, Secondlife - Would love to hear if this has worked for anyone
  • Text Ads
  • ISP level advertising - NebuAds
  • Behavioral Targeting
  • In Game Ads
  • Gamevitorials - Make a Flash game for your brand

Mobile

  • Mobile Search
  • Mobile Ad networks
  • Bluetooth Push
  • Mobile Apps - iPhone and Android Apps
  • SMS

Viral

  • Viral - funny or interesting content that people want to spread
  • Viral Seeding - Paid version seeding the above
  • Viral Loop - Gold dust, if the application spreads itself like Hotmail

Online Display

  • Banner Ads - Remember to try the ad exchanges for low CPM’s
  • Video Ads - Embedded ads in videos
  • Popups / Popunders
  • In Line Ads - Kontera, Vibrant Media
  • Contextual Text/Banner Networks - Google Adsense
  • Blog Ad Networks - BuySellAds, Federated Media
  • Niche Banner Ads - Eg w00tmedia.net for cult websites

Online Marketplaces

  • eBay - Sell anything on eBay
  • Amazon Marketplace
  • Supplier Portals - Wholesale/Import/Export Portals
  • Service marketplaces - Get projects from elance & guru
  • Classified Ads - Free ads on Craiglist, Gumtree & Google Base
  • Niche Online Storefronts - eg Dreamstime for Images

Online Networking

  • Linkedin - Build a network and Inmail rocks
  • Niche Online Communities - For example econsultancy
  • IM - Instant Messengers - Build your contact lists MSN, Gtalk, Skype 

Distribution Channels

  • Wholesalers
  • Exporters
  • Retailers

Online PR

  • Local and Industry Directories
  • Profile Page Promotion - From Wikipedia to Flickr
  • Blog Reviews - Get your products reviewed by top bloggers to generate buzz

Offline PR

  • Entering Business Competitions
  • Corporate Events
  • Interviews and quotes in Publications
  • Writing for Publications - With a bio of course!
  • Publicity Stunts
  • Celeb Endorsements

Partnership Marketing

  • Online Affiliate Programs
  • Joint Ventures

Networking

  • Corporate Entertainment
  • Personal Networking - Build a great black book & keep in touch
  • Tradeshow / Seminars - Go to events, places & seminars your clients are going to be & rub shoulders

Tradeshows

  • Speaking engagements
  • Stands
  • Tradeshow Sponsorship
  • Run Your Own Seminar

Promotional Material

  • Flyers
  • Branded Items
  • Catalogues and Brochures
  • Business Cards
  • Stickers
  • Promotional Gifts

Signage

  • Vehicle Lettering & Car Stickers
  • On Site Billboards - Construction industry standard
  • Store Front Signs
  • Walking Sandwich Boards - Also pointer sign holders

Cinema

  • In Film Product Placement
  • Pre Roll Ads

Television

  • TV Ads
  • Program Sponsorship
  • Product Placement

Radio

  • Radio Ads

Radio

  • Program Sponsorship
  • Product Placement

Outdoor Display

  • Road side billboards
  • Underground or Subways
  • Buses and Vehicles - Regional target via routes
  • Restrooms Billboards

Sponsorship

  • Team Sponsorship
  • Awards Sponsorship
  • Bursary Sponsorship

Direct Marketing

  • Directory Enquiries SMS Sponsorship
  • SMS List Marketing
  • Telesales Cold Calling
  • Mailshots
  • Personal handout
  • Door to Door Cold Calling

Print

  • Magazine Ads
  • Newspaper Ads
  • Publication Product Placement

Directories

  • Yellow Pages - Plus other large directories
  • Trade Directories

Doing Business Well

  • Word of Mouth - If your product is awesome it will spread
  • Referrals - The best form or marketing is when someone else refers you to a friend
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