The Problem: Create an online application that would generate new residential sign ups for AT&T long Distance Services.
Our Solution: An AT&T micro-site targeted at new households and long distance switchers looking for a better rate plan. Users receive targeted discount offers. Key deliverables included: Site design and usability testing, application development, banner ads, online and print marketing.
What we did
- Landing page design
- Direct response forms
- Graphic design
- Banner ads
- Usability testing
The Result: Increased conversion and customer acquisition rates.