Marketing?
Search engines and SEOSearch Engine Marketing, also known as SEM, is the process of increasing your websites visibility throughout the top search engines on the internet when a specific keyword or keyword phrase related to your brand, product, category or service is searched for by a business or a consumer. This is a key purchase decision moment when only top results matter. You need a search engine marketing plan to ensure your site rises to into the top results.
Benefits of Search Engine Marketing
* Traffic: Search Engines are the number one method for driving traffic. (IMT Strategies)
* Sales: 55% of online purchases originate on sites found through search listings (NPD Group)
* Reach: “170,000, 000 people in the US access the internet. 92% of these people query search engines” (Nielsen-Netratings)
* Branding: “Search listings are eight times more likely to be remembered and 20 times more likely to be clicked on than banners or buttons”. (NPD Group)
* Effectiveness: Consumers are 5 times more likely to purchase your products after seeing search listings versus banners. (NPD Group)
How Can Search Engine Marketing Help You?
* Drive Targeted Traffic to your Site
* Generate Qualified Leads
* Increase Online Sales Volume
* Increase your Brand Visibility and Credibility
* Maximize your Return on Investment
* Acquire New Customers
* Lower Acqusition Costs
* Lower Ad Spending
* Drive retail sales via an online promotion
* Focus on closing sales instead of prospecting
* Increase Visibility for PR
Sunday Media provides a full range of services to help you maximize your site visibility on Google, Yahoo, AOL, Ask, MSN and other major search engines.
Research and Analysis
* Comprehensive Website Audit
* Competitor Research
* Advanced Keyword Research
* Search Engine Position Analysis
* Search Engine Marketing Strategy
* Deliverable - Written Executive Summary
Pay-Per-Click Campaign Management
* PPC Account Setup
* Keyword Planning and Implementation
* PPC Listing Development
* Landing Page Development
* Bid Monitoring and Management
* Click Fraud Prevention
* Contextual Advertising
* PPC Campaign Reporting
Search Engine Optimization
Sunday Media can help optimize your web presence by helping you rank at the top of search engines such as Yahoo and Google. Our search engine optimization program includes web site analysis, optimization, submitting your site to search engines, building external links from relevant sites to increase your site ranking, and more.
Research & Analysis
- Comprehensive Website Audit
- Competitor Research
- Advanced Keyword Research
- Search Engine Position Analysis
- Search Engine Marketing Strategy
Web Site Optimization
- Meta Tag Development and Implementation
- Content Development & Optimization
- Website Structure Optimization
- Link Popularity Development
Search Engine Submission Management
- Manual Search Engine Submissions
- Paid Inclusion Management
- Search Directory Registration
Campaign Reporting
- Website Traffic Reports
- Search Engine Position Reports
- PPC Campaign Reporting
- Web Conversion Reporting
Monthly Maintenance
- Monitor Traffic, Rankings, Competition, etc.
- Evaluate results and fine tune campaigns
